Soapbox Session: Content is king!

Mar 8, 2019


Room 1


For decades, the traditional means of marketing live music events have held strong, but in this digital age of social media and instantaneous engagement, this session explores the relationship between innovative content, building loyalty, encouraging sales, and ultimately getting tickets in the hands of the fans. Ticketmaster’s Content Production Manager, Ben Tipple, explains how the company has utilised creative content to enhance the experience of live entrainment.

  • Ben Tipple

    Ticketmaster UK

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